Show EXTRA SPECIAL A N new ew ROSANA s tyle style in polka dots they are all the rage now made in THEY HAVE YELLOW bmw RED GREEN BLACK NAVY BLUE M 0 LAVENDER sizes 14 to 22 guaranteed tub and sun fast made from 1180 80 square FRENCH worth more CAMBRIC you will want a new ROSANA polka dot so beautifully designed they can be worn on the nicest occasions hurry while our stock of colors is complete SHOWN exclusively BY richfield co W B PACE alar mgr RICHFIELD UTAH A 7 M N G A I 1 C I 1 L 1 CO waln TV As soon as new vv quarters Q arters UIL are ready y 41 flume WH W to WcarL warner ner and powell building Duil ding opposite prost post office FL BIG BILLS announcing THE U sensational 9 6 removal RE dr st t U V a OF ALL TIMES WANT WA NT ADS PAY every saturday night at 12 TWO QUARTS OF OUR real mexican CHILI to the holder of the lucky ticket tickets to be given during the week one with every dish one with every pint and two with every quart of chili sold here during the week SALON DE CHILI BABS AUTO CAMP richfield we are equipping a private dining room for your parties T 9 bk 5 TEX CO IL 9 RAIN FILL then LISTE moter new a grade for every car for every season Is your adv advertising A a r tia an investment n ve S t m n t or c an 0 n E cm d ab iture O r make it an investment by giving it due thought careful cons consideration ide ration and definite planning according to figures computed by the harvard bureau 0 of business research and the northwestern university bure bureau au of business research the following percentages of gross sales are usual and correct for advertising expenditures expenditure expend es for successful retail stores how does your advertising investment compare with the average percent percent department stores 19 to 31 electrical shops 27 grocery stores 10 hardware 10 haberdashers haberdashery Haber dashers 33 jewelry 31 wear shops 31 meat markets 10 furniture 63 florists 50 general merchandise 15 millinery 22 drugstores 10 music stores 33 cleaning and dyeing 33 restaurants 31 shoe stores 29 specialty shops 38 while every line of business is not represented here you will be able by comparison to determine the amount that you should invest in advertising in your business the ric richfield afield reaper is desirous of helping you make your advertising appropriation an investment call us in connection with any of your advertising problems phone 13 |