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Show The Utah Enterprise Review , February 23, 1977 Page 8b KCC Con dies 1930s, when you look at earnings. He points to the nationalization of copper mines as the major cause of the present, glutted market for the ore. Ten years ago, he the says, copper market was controlled by corporations. Their main interest was profit, and they didnt produce more than they by Mary McMillan Gaber Review Staff Writer The largest employer in Salt Lake County is fighting And Robert for survival. Pratt, at the helm, is determined to come out on top. Disguised by an easygoing, friendly manner, the general manager of Kenne-cot- t Copper Corporation, Advertising is reaching people with your message. Advertising is an educational process, teaching thru impact and repetition. of the Salt Lake Look at what it costs to reach 1 metro population with the various media Jr8 Posters 30 sheet posters Radio 10.00 T43 773 T.V. Newspapers 9.00 12.00 Daily Reach; Spring 1976 Media Market Guide That makes outdoor advertising very affordable. What else does Outdoor offer? could sell. Utah Copper Division, narrows his eyes and firms his jaw when he speaks of significantly reducing the cost of operations. We are looking at every job very carefully, he We are keeping a says. constant vigil to find methods of improving efficiency. One of the first things we want is eight hours' work for eight hours pay. Today, he continues, 67 percent of the market is controlled by countries Chile, Peru, Zambia and others. Their priorities are different from those of private corporations. Their number one priority is keeping people employed, and their second priority is often cash flow. Profit just isnt Conse- that important. When you look at earnings , the copper industry has been through a worse depression than theWs With a management style noticeably different from that of his predecessor, Pratt talks of the inverted pyramid quently, we have an we can do is cut back on production. Cutting back on production, in addition to reducing costs, are the corporations major tools in its struggle to Its maintain profitability. of management. tions, he says, the general manager is at the top, and everyone else is under him. But I believe the most important guy in the company is the guy operating the truck, digging out the ore. Everyone else in the company is there to help him. And that places me at the bottom, not at the top. We are all one team, and I am he continues, trying to have all the people in the company recognize our problems and work to meet the challenges. advertising is where you want it - you pay for no signals or copies being sent to locations out of your market area. 2) Complete coverage -Outdoor reaches 98 of your customers daily. No worry about listening at the right time or reading the right page. 3) Flexible -- you can cover specific areas - change 5) Effective - let us share success stories with you. You could be one of them. call today FcHExj Kbs Notary 0ainletf SBuUdtnA Outdoor Advertising , Inc . 30 ieet through new avenues. Consumption is increasing, he says, slowly. After being on the job for only five months, in his office overlooking the towers and mountains he manages, Pratt makes clear his number one priority is producing copper at a profit. The copper industry has just been through a very serious depression, he exworse than the plains, Great Depression of the e Phone We economy. need to build more power plants, more houses and more cars, Pratt says emHe adds the phatically. Copper Development Association is researching innovative ways to use copper, hoping to boost consumption growing Alternative to Cutbacks limited 4) only by your imagination. Eteagan third concern is increasing consumption. For that it has traditionally turned to a Nationalization Killing Us messages at will. Colorful-creativ- y of the product, and all "In many corpora- 1) Pinpoint coverage - your over-suppl- SOD. The only alternative to a severe cutback in production is a marked gain in produc- tivity. Already, during Pratts administration though not all within his staff) 95 people have been laid off. During the next five months another 50 workers are due to be trimmed, making a total by August of wri to Washington County Utah's Dixie. ... perfect spot to thaw out a business meeting or take a sunbreak. Fabulous scenery, year round outdoor recreation. A 487-882- 3 8 Seet 4 great golf courses Write or call: Information Center, 97 E. St. George Blvd. St. George, Utah 84770 801-673-36- (al- 71 |