Show MERCHANTS 26 CENTS ar OUT OF TOURIST DOLLAR of every dollar spent by the tourists of 0 the country 26 cents goes directly to the merchants according to clarence werthan manager of rocky mountain motorists inc which is affiliated with the american automobile association mr werthan bases ilis his statement on an analysis of tourist expenditures made by the research department of the tha american automobile association this means he said that of the expended by the nations motch tsa tourist 1 caravan each year more th than goes into the tills of merchants and shopkeepers and affords striking proof ot of tho the beneficial effect of travel on the economic life of the nation VI while hile the merchants come first in the list of beneficiaries the restaurants tau rants and hotels secure a very substantial share though by no me means am the lions share as has bp been en generally assumed 11 |