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Show r ndas Autotalk C C6 CLIPPER TODAY THURSDAY, SEPTEMBER 2, 1999 Ford to begin separate ad campaign for its sports utility vehicles With the number of launches that we have, we felt it was the most efficient and effective way to show the complete lineup that we have,Collins said. automaker expects to get more out of its advertising dollars at a time when it's undertaking a big campaign to launch its new Focus line of subcompacts. DEARBORN, Mich. (AP) -Ford Motor Co.'s expanding line of sport utility vehicles will get its own advertising campaign in the fall with theme. an outdoors-adventur- e The campaign, which begins with the start of the 2000 model year Oct. h 1, will use the tagline no ad will focus on outdoor activities in which Ford SUVs can be bound-aries.Eac- used. Ford recently began selling its newest SUV, the Excursion, the largest on the market. It also plans to introduce the Explorer Sport Trac and p two SuperCrew combos early next year. A small SUV tentatively called the Escape, debuts later in 2000. The new entries join the popular Explorer and Expedition SUVs. The campaign will be linked with special SUV displays at most Ford dealerships. The displays will have an outfitter theme and show the kind of gear SUVs can carry, such as bicycles, kayaks and camping equipment. Buyers will get a catalog of SUV accessories, which will also be displayed in the showrooms. It allows us to differentiate the Ford showroom from the other volume brands in the marketplace, said brand manager J.C. Collins. The approach is similar to that e SUV retailer used by Land Rover North America Inc. F-1- SUV-picku- lower-volum- $Q DOWN s149 mo. Stk STARTING WITH THE NEW 2000 model of sports utility vehicles a begin in October. e Ford also will have a no on the World Wide Web and sponsor outdoors events, such as ski races and the World Outside Festival with Outside Magazine. The campaign will initially bound-ariessit- include television, print and billboard ads. Radio will be added later. Actor John Corbett will narrate the TV ads, which were created by the J. Walter Thompson agency. Corbett, a regular in the late TV separate ad campaign will - and watching. theyre there "With the visibility, the hope is that that people see we are out there were a legitimate police agency? said , director Scott Dunn. Kent Jorgensen, who has worked with the division for 31 years, said auto fraud is a growing problem in Utah. He said in most cases, the crimes involve drug addicts. In the last 20 years, just about every chop shop we take down is really a meth ring to get people he said. Those meth addicts will bring them a $20,000 car metham-phetamine- and. basically they give him $200. worth of meth. The criminals then change the vehicle identification numbers, roll back odometers, counterfeit new titles and registrations and resell them for an enormous profit. more than a joyride, Jorgensen said, his agency starts investigating to find out where theyre stealing their cars from and how their operation works. In July, the division investigated 163 cases of automobile fraud. Stk wair Stk Moon Root AMFM Cassette year. By lumping all of Ford's SUVs in one ad campaign, the No. 2 Power Locks Cruise Control Keyless Entry Alloy Wheels 5 Speed Transmission CD Player Security System Air Conditioning Power Windows 1207 So. Main A 17 citations were issued. Lanos 3 dr selling price $8430 after rebate Lanos 4 dr Sell Mice 90110 12,877 Rebate After DAEWOO8 llate Wade Fourteen felony charges were filed, 13 misdemeanor charges were filed and 9051D Nubira 4 dr. CDX NO CHARGE! series Northern Exposure, has story appeared in a series of adsTor Ford vehicles since early last 1 Lanos 4dr Scheduled Maintenance 3yr36.000 miles Roadside Assistance 3yr36,000 miles Auto fraud on the rise in Utah, agency claims After SALT LAKE CITY (AP) years of being relatively low profile, the Motor Vehicle Enforcement Division wants people to know 9043D Place To Do 519-834- 3 Business " ng pnce S902S after rebate Payments based or 7 9 aor mos 0 7? A PH ta tees itense local TOYOTA Lincoln mercury dealer liquidates nnrirm rmnnnrrrvF JV ffla Used Car buyers on hand to offer Top Dollar for trade! NEWITOYOTAt DISPOSAL' TACOEVilA Sometimes they just take the NEWILINCOLNIMERCURYDISROSAL $500 Below Actual Invoice $2,000 stereo system, or strip the car down for parts. - Some of these guys are very smart and some of them have been in the legitimate automobile industry so they know it in and out, Jorgensen said. In 1998 alone, 8,800 vehicles were stolen in Utah, according to the division. Only half of those were recov-- ? ered, costing victims $53 million. According to the Western Insurance Information Services 1997 numbers, nearly 1.4 million cars were stolen, costing victims and the insurance industry $73 billion. The Motor Vehicle Enforcement Division, which has six uniformed investigators with six marked police cars and 14 investigators who work undercover, has the same powers as regular police, but focuses mainly on all kinds of motor vehicle fraud. Uniformed investigator Tim Fletcher, who has been with the divi-sion just over two years, said advances in technology have helped in fighting g the problem. We can run (plates) as fast as we can type. Usually, at a light, I can run everybody around me, whereas before we had to use dis- -' patch? he said. Of the 70-8-0 plates Fletcher runs a day, he said maybe one or two come an up fraudulent in some way expired registration or a license plate that doesnt match the car. Some violators are people who simply forgot to register their vehicle. Others say its their constitutional right to not register their car and they - wont. 2 1 ; plain-cloth- ; I ; $325 SELLING CAR! Over Actual Dealer Invoice COROLL scounted up to 1 1 Model Year 2000 TUNDRAS & SIENNAS Arriving Daily zxj; 4RUNNER LANDCRUIS two-minu- te I - ' - In both situations, violators are issued citations. But most are involved in car theft and subject to major investigations that could lead to misdemeanor or ,500 RAV4 AVALON 99 MERCURY 6.9 $1 ,000 and as low as apr for 36 mo. O.A.C. MOUNTAINEER and as low as apr for 36 mo. O.A.C. 99 LINCOLN TOWN CARS 5.9 $3,000 VEHICLES PRICED UNDER... $3,000 S0LARA includes msr value package, discount includes hard to find corolla models OVER 150 QUALITY CHECKED USED CARS, TRUCKS & VANS AND ALL CERTIFIED USEn TCYDTAC ALL DISPOSAL rS)Fo)n7fr?frD u Uu U IS UJJ n The Best New Cars Make The Best Used Cars. Limited Powertrain Warranty Miles Roadside New Vehicle TOYOTA - ; . million vehicles. Financing LINC0LN-- M 6 Yeat100 Rates Assistance And Terms Checkpoint Inspection Superior Reconditioning Dealers set record new-ca- ' Below Invoice 0.9 128 DETROIT (AP) Franchised r dealers took in a record $534 billion in 1998, up 6 percent from the previous year on sales of 15.5 million new cars and trucks. The figures were reported by the Dealers National Automobile Association. The number of new cars that the nations 22,400 franchised dealers sold was up 3 percent over 1997 but under the 1986 record of 16.1 0.9 $5,000 apr for 36 mo. 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