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Show NOVEL USE OF A BILLBOARD. During a recent run on a western bank a billboard was set up in the street, where the line of depositors were gathered, and its frank statement state-ment of the bank's condition did much to restore confidence. Many people dropped out of line after reading read-ing the sign, which bore this legend: "This bank can pay every dollar on deposit. It is one of the strongest ibanks on the Pacific coast. It has been your friend. Jealous competitors competi-tors have worked to bring you here. Every person in this line should show their loyalty by leaving at once. Your money is safe. Why, then, remain here doing an unkind and foolish thing? Break ranks." The run lasted last-ed thirty-six hours, but the bank stood the strain and remained solvent. sol-vent. An enterprising merchant took advantage of the incident to secure a novel advertisement for his store. It happened that he was prepared to move Into the adjoining building and the picture of the crowd before the band had the appearance of heading for his new quarters. A cut of this picture was used for his "announcement, "announce-ment, the legend reading, "Your money is safe if you follow the crowd to" giving the name of his own establishment. es-tablishment. Bookkeeper. |
