| Show GROCERS HELP HELPIN IN 5 5 0 0 PLAN SIGN PLEDGE TO CARRY OUT FOOD ADMINISTRATION PROGRAM POST CARDS IN STORES Explain New Wheat Ruling t to Thousands of Customers Customers In In Insures Greater Food Saving Grocers of ot the nation have ha-e accepted enthusiastically the 50 00 basis for the purchase of ot wheat flour and are arc doing utmost to explain the new regu reu- regulation lotion lation to the time housewife This ruling b by bythe bythe the U. U S. S Food Administration requires T ach each purchaser of wheat Hour flour to buy one pound of cereal substitute onu one kind or assorted for tor every pound of ot wheat flour It was neCe necessary alf to restrict restrict restrict re re- strict the use of cat cut Hour flour In order that the allies and our fi fighting forces abroad might be assured of ot an on nd adequate ade adequate quate supply of wheat to tweet meet their vital needs This supply must come I from tram our savings because we have already already al al- ready sent scat our normal surplus Wheat saving pledge cards were forwarded forwarded for for- warded by the Food Administration to I all aU retail food merchants and these are being signed and ond posted In stores stores' throughout the country This card I states We Ve pledge ourselves loyally to carry out the Food Administration program pro- pro I gram In accordance with this order we will Ill not sell any wheat flour except where the purchaser buys an on equal weight of one or more morA of the following a 11 greater use of which In the home homo will S save l e wheat Cornmeal corn com flour edible corn cornstarch I starch hominy corn grits barley flour potato flour sweet potato flour soy soybean soybean soybean bean flour lour Hour and meals meols rice rlee rice flour oatmeal rolled oats and I I buckwheat flour I Some confusion has resulted on the tho I I I oart of 01 the tb JUx La con construing truID I I I I I I tins this Sf O-Sf ruling to m mean nn runt mat an r l equal amount In value of substitutes s must be purchased with wheat tour lour This Is a n mistaken idea The ruling states that the consumer In purchasing flour shall buy at nt the same time an un unequal equal weight of oilier other cereals One exception to this ruling Is concerning con con- graham flour and whole hole wheat flour which may be sold at the ratio of three pounds to five pounds of nf wheat flour This provision is made mUllo because approximately per c cent nt more of ot the wheat berry Is used In the manufacture of or these flours than standard stand arm ard wheat flour Another exception Is that concernIng concernIng concerning concern- concern Ing mixed flours containing I loss less s than thon 50 per cent of wheat flour which may maybe maybe be sold without substitutes Retailers however are arc forbidden to sell mixed flours containing more than r fiO 0 per percent percent cent of wheat flour to any person unless un an- less the amount of wheat lour flour substitutes sold Is sufficient to make the total to tal amount of substitutes es Including those mb mixed d In flouts flours equal to the total to to- tul tal amount In wheat flour In the mixed flour For or Instance If It any mixed flour flourIs Is purchased containing GO 00 per Ier cent I wheat nt flour and 40 per cent substitutes totes It Is necessary that an as additional 20 per cent of substitutes be he pur pur- chased This brings It to the lie basis busIs of one pound of ot substitutes for tor each pound of ot wheat flour A special exemption may be granted upon application In the case use of specially special special- ly Iy prepared Infants Infants' and Invalids Invalids' food containing flour where the necessity Is la shown Some misunderstanding seems to ex cz exist x 1st on the time part of ot consumers In assum n assuming nm ing that with the purchase of wheat flour one ODe must confine contIne the additional 50 GO per cent purchase e to toon on one of ot the substitutes This Is not the case One may select from the entire range ranle of substitutes a Q sufficient amount of each to bring the total weight of nil all suh tl t totes tes equal to the weight of ot the wheat flour purchased ed For Instance If a purchase of 24 pounds of wheat flour flourIs Is made a n range of ot substitutes may be select selected 11 as os follows vs Cornmeal 8 pounds corn grits 4 pounds rice 4 pounds buckwheat 2 pounds corn starch 1 pound hominy 2 pounds rolled roller oats 3 pounds I II These substitutes may be used In InI Inthe Inthe the following manner I I Cornmeal I. I 8 Pounds Corn Pounds Corn bread brend no a flour u. u corn muffins or spoon bread br ad I one fourth r. r or or- one one rice nee or I third one hominy 20 per cent substitutes I totes In lu whole bread Corn Starch 1 Pound Thickening gravy y making custard third one-third substitute substitute sub sub- In cake Corn Grits GrUs 4 Pounds Fried Fried like Jlko mush used with meal meol In making corn bread Rolled Oat Oats 3 Pounds Pounds One One fourth to third one-third substitutes In bread brend one one- half substitute In mu breakfast porridge e. e use freely oatmeal cookies oatmeal al soup Buckwheat heat Flour 2 Pounds One One One- fourth substitute In bread buckwheat t cakes s. s 2 Pounds Rolled Pounds Boiled for dinner dinner din din- ner baked for dinner with cheese sauce Enuce Rice Ulce 4 Po Pounds fourth One One fourth substitute substitute substitute tute In wheat bread one third one third substitute substitute substitute tute In corn bread brend boiled holled for dinner a n lIr breed l cut t 2 as a breakfast to a thicken soups rice pudding instead of ot cake or pie rice halter batter cakes Several grocers have stated that their customers who strictly observe the 11 heatless meals each week find It nt necessary to buy substitutes In addition ad to those ordered under the 60 50 W plan |
