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Show The Page 2b Enterprise Review, September 1 , 1976 DATO Culminates Millions in Tourism Sales Salt Lake City should realize about $15 million within the next few years as a result of the four-da- y Discover American International Pow Wow according to Tom Brown, director of Salt Lake County convention and visitors bureau. The Pow Wow, which ended last Wednesmilday, resulted in $90-10- 0 lion worth of U.S. tourism sales, according to Brown's estimates. The convention attracted 1438 travel representatives from 53 foreign countries and almost every state in the country. The largest group of foreign travel reps came from Canada, Brown said. country. Creighton Holden, sistant secretary of Commerce noted the increased importance of tourism to the has created about four million jobs in the U.S. Tourism during 1975 resulted in almost $9 billion in local, state and federal taxes. He said taxes generated by 1976 tourism should easily exceed the $9 billion figure. as- countrys economy. Speaking at the conclusion of the Pow Wow, Holden said that tourism has had a tremendous impact on the nations number one business, the auto industry. The assistant secretary also pointed out the importance of tourism to the airline and tire industries, and said that by itself, tourism represents one of the largest industries in the FREE PICKUP & DELIVERY Paper Banners Screen Process Graphic Design Magnetics & Decals Convention Signage Machine Showcards 2365 So. Main Browrn said that tourism Holden urged travel leaders from throughout the country to come to Washington in September to discuss industry problems and solutions with Commerce Secretary, Elliot Richardson. One topic, he said, will be the possibility of another oil embargo by the oil producing countries. Harold Northrop, Discover America Travel Organization (DATO), chairman suggested increased tax advantages for some industries to permit additional drilling to develop new oil sources. He also suggested more rigid controls on new model cars as another means of combatting the energy problem. off-sho- re Novo Airfreight Corporation International Airport Salt Lake City, UT 84122 SLC (801) 532-420- 8 The Discover America Pow Vow, attended by 1438 travel reps, million worth of U.S. tourism sales should result in $90-10- 0 according to Salt Lake convention bureau estimates. William D. Toohey, president of DATO, said that tourism could become the worlds number one industry if the energy problem is separate travel tours at the conclusion of the Pow Wow to acquaint themselves with Southern Utah and the area. The tours will overcome. Toohey said that tourism generated over $70 billion in the U.S. last year. He said that tourism will be take in The Colorado River, Lake Powell, Bryce Canyon, Canyon Lands and the Grand Canyon. The 1976 Salt Lake travel Pow Wow. was the This eighth of its kind. years Pow Wow should top all previous years in terms of sales generated, Brown said. The 1975 convention, held in Boston, brought in about $80 million in tourism sales. Next years convention will be held in Alburquerque, New Mexico. the countrys biggest business in another 25 years if new energy sources are developed in the meantime. Brown said that tourism has been especially popular this year because of the bicentennial celebration. He said that the tourism business is among the top three industries in 46 states. Three groups of tourism wholesalers left on Four-Come- rs GET TO KNOW NOVO. YOU CANT AFFORD NOT TO. Mortgage Women Join Forces A new association in Utah is offering women opportunities to learn about the mortgage and real estate business. Calling themselves the Salt Lake City Association of Professional Mortgage Women,' the group meets monthly. Memer Worldwide Transportation Services bers initially formed the group in May, and joined the national association (of the same name) in July. The National Association was formed in Seattle in 1964, according to Sharon Goldsmith, member of the The Salt Lake group. chapter's president is Claudia Lund of Sherwood & Roberts, Inc. The goal of the Salt Lake group, Goldsmith said, is to offer educational opportunities to members to learn more about related fields. Also the group expects to investigate new legislation affecting the mortgage financial and real estate industry, and work for equal opportunities for women. During the next meeting, September 18, a tour will be conducted of a con- struction site, where members expect to learn what builders have to go through, Goldsmith said. |