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Show Enterprise Review, March 17, 1976 Page 3b Christensen Earnings Peak 74 by 35 Sales and earnings amounted to were dinary of Chris- tensen, Inc. reached all-ti- item, $9,492,000, up 41 percent from an adjusted $6,749,000 in highs by a substantial margin in 1975 over the previous 1974. Per share earnings for records established in 1974, , the year, before extraordinary Frank L. Christensen, presi- item, were equal to $2.18 dent, announced. Based in compared to an adjusted $1.61 Salt Lake City, Christensen is per share one year earlier, a a leading manufacturer of gain of 35 percent. In 1974, an diamond drilling products and extraordinary item brought other equipment for the petro- net income to $7,417,000 or leum, mining and construction $1.77 per share. industries. Per share earnings calculaFor the year ended Decem- tions are based on a weighted ber 31, 1975, Christensens average of 4,362,188 common first year as a public company, shares outstanding in 1975 sales rose 27 percent to and 4,201,092 shares in 1974. from $118,427,000 $93,370,000 in the prior year. Net income, before extraor Christensen stated: Although earnings for the Income Security Nudges Defense Spending year up sharply, the contributions from individual profit centers varied. Our manufacturing operations showed significant advances, particularly in the petroleum and mining markets. Much of this increase can be attributed to the continued global exploration efforts for new energy reserves and minerals. Our industrial markets also provided a good increase in revenues during the past year. In 1975, the companys contracting operations were buoyed by increased exploration activities especially in the areas of coal, uranium and geothermal development. Income security payments (social security, public assistance, retirement, etc.) have surpassed national defense as the main objective of Federal spending in the United States. This is one of the facts revealed by Utah Foundation, the private tax research organ- ization. Last year income security payments in the U.S. totaled $104.2 billion, or 32 percent of all Federal outlays. Total expenditures for national defense and international relations, on the other hand, amounted to $83.3 billion, or 27 percent of all Federal spending during the 1975 fiscal year. In Utah, national defense still is the largest single area of Federal activity, but is being rapidly replaced by income security as the major area of Federal spending within the State. Between 1970 and 1975, Federal outlays in Utah for income security climbed by $287 million, or 153 percent. During this same period, Federal spending in the state for defense rose by only 21 percent. spending has declined from 0.61 percent to 0.55 percent during the past five years. Between 1970 and 1975, total Federal outlays in Utah have risen by 55 percent, compared with an increase of 72 percent for the nation as a whole. Although Utah realizes a slight net gain from Federal operations within the State, there is a net loss when such Federal expenditures are financed through added borrowing. The Foundation study shows that Federal spending within the State during fiscal 1975 totaled $1,788,878,000. Utahs share of the taxes required to support such a spending program, on the other hand, was calcu- lated to be about $1,372,000,000. Foundation analysts caution however, that the individuals and business firms paying the taxes are not necessarily the same ones benefiting from the Federal activity. Moreover, there also is some question regarding the desirability of some of the Federal programs since they may be designed to limit or restrict state, local and The Foundation study private activities. Finally, the observes that Utahs propor- study indicates that spending tional share of total Federal continued on page 12b The Un-Colu- mn Advertising, Promotion, and Other Modes of Insomnia. Ity Ryan Poult on OUR KNOWS IN YOUR More people today know that Calvin Coolidge was the 30th president than probably knew about it when he was the 30th president. Such is the power of billboard advertising, or so says Reagan Outdoor Advertising, Inc., They ran a little experiment a while back, the first phase of which was to contract an independent firm to conduct a survey. At random, people were asked, Who was the 30th Only 2.6 percent responded correctly, Reagan president? then posted Calvin Coolidge was the 30th president on 56 billboards for 60 days (the shortest days of the year, too, they tell me). After 30 days exposure, 28.8 percent of random surveyees were aware of this trivia tidbit. We know how to get your sales prospects every week for new profitable leads. Try the newspaper that knows your needs. The experiment, of course, had an ulterior motive. Armed with these formidable stats, Reagan has flatly cleaned up on their board sales. The real coup has yet to come, however, Why dont one of you opportunists out there develop a product to take advantage of all that free advertising? (Calvin Coolidge Was the 30th President Chip Dip, maybe.) 952 West i 500 South Salt Lake City, Utah 84 1 08 Telephone 484-449- 5 1 r FREE SAMPLE ORDER 1 i i INTERMOUNTAIN COMMERCIAL RECORD i 1952 West 1500 South Salt Lake City, Utah 84104 i Phone: 484-449- 5 i i i i Gentlemen: Pleese tend e sample copy of the Firm Name INTERMOUNTAIN COMMERCIAL RECORD. : : i Your Name , Title . Address City Date State Zip Phone ER7S J Speaking of outdoor advertising, Thomas Edison is probably spinning in his grave over the use to which his lightbulb has been put. Specifically, those horrendous ground level signs in parking lots with all the flashing lights around their ones that make blindness seem almost perimeter-t-he appealing. Although an advertising man would probably not want his sister to marry one, these signs are enormously effective at drawing customers (depending, of course, on the 60 nature of the business). However, rentals are expensive-li- ke bucks a week, plus electricity, (and ignoring the electricity expense on these babies is like ignoring the feed bill for stabling Godzilla)-th- us many will find it advantageous to buy their own. (What the hell. If it fails as an advertising medium, you can always put the lights around your vanity mirror.) Back to billboards. If you should decide to buy some board space, resist the temptation to jam as much of your story as possible on it. If your product is so sensational that you feel a moral obligation to tell the world all about it, then you had better pick a board thats next to a rest stop. Maybe the motorists will have time to wade through it during their sack lunches. Otherwise, its best to keep your billboard message short, nine words or less. (Or no words at all and a partially clothed model... or any ratio of more skin: less words). Thats all. |