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Show THE HERALD, MONDAY, DECEMBER 4, THE DAILY HERALD ? . SVJERT ton Pabllshed by The Herald Company. WBEK-DA- T AFTERNOON - J Entered as second claw mail matter June 6, provo, Utah, under tbe Act of March 3, 1879. vo Mr. ant Mrs. 1 GETS RESULTS. Rubber heels now are on 60 out of each 100 pairs of shoes worn by men. Such is the estimate going the rounds in the shoe industry. It is not surprising, if you have noticed how many men .wear rubber heels. But maybe you remember back only a few years when rubber heels were unusual. What brought them into popularity? The answer Three-fourtof the rubber heels sold are for men's shoes. This is because most of the advertising has been directed at men. ' One of these days some wise manufacturer of rubber heels will notice this. Then he 11 call in the advertising man and his staff of writers and will follow. And soon women will be wearas many rubber heels as men. ing just It's all a matter of advertising the most powerful force in the sale of goods. The ideal combination is advertising, which reaches consumers' brains through their eyes, and personal salesmanship which reaches less vividly through the ears. Our present standard of living is largely the creation of advertising. For advertising creates the demand, makes When the lure becomes people want the thing advertised. powerful enough, they hustle about and get the money to obtain what they want. Advertising thus spurs sales. It also stimulates produc tion both of the things advertised and theithings that have to be done on a bigger scale to obtain money for purchasing advertised wares. There is a new thought for you that advertising is a definite agency of pr&luction. Most of us have been thinking of it merely as a medium of salesmanship. Advertising is what is making us buy. Advertising is what is enabling us to buy. hs artists-Campaign- s . ." gueaU of ilukuntnl'i We?' ' faw&tty. celebrate newtng old acq oain Lances. . B. I Jensen apent Thanksgiving Clara Haiah. 'H:?"" and Mrs, P. Mrs. C r, Dixon apent rriday and ThanksglTing A new baby girl has arrh " - daymPayson. ; M. Smith, ir i r i.f ' Salt Lake. . la Saturday Mrs. and bom of Mr. and iMra v the Howard and Mr. enMr. and Mrs. Joseph. Bingham ' Mr. and Mrs. Wm. Clay son enter- son Darrell-o- f 811 Lake ' are the . .. '-,f tertained at a - family - dinner Peery. tained at a . family-- "Catherine - , Ttankagrring day. Mr, aad Jan. P. X3. XOreless eo. Thanksgiving day. ioiiibo3s Miss Ethel Stevens Is "spending tertained ' at their home Sunday at home evening. Their guesta were Mr. Thanksgiving vacation and Mrs. John Daniels,. Jr Mr. and with her parents, Mr ud Ura E " ' Stevens. Mrs. James A. Daniels, Mr. and Mrs. George Bcraett-anMr. and .. Misses . Jbllda ; and JSlliabeth in Huish are spending the week-enMrs. Darrell Brown. Dr. O. S. Cbristensen anent London, the guests ot their cousin, Thanksgiving day at Moroni with Miss Leah Swenson. C. J. Cottrell is viaitmg with hU his parents. Mles Lenna Brimhall, accom panied by Mrs. Carina Bingham, came home Wednesday to remain over Sunday. r-- . For Infanta aad Qdldren . anJ Xlmm TIT TT . tained at a family dinner Thanks-Il- l Use ForOV6r30 Years Mrs. H. I. Smith of Saltaiw.ra bean giving. Sl-JJ-t-came down for theoccaslon. s tha Mrs. J. A. HlflVtnn nt OdH I . 1., LAAAV A in Paygon re-spent the week-en- Mr. and Mrs. Lake. , Mra0rorgalfhDone UA spent week .with relafvea in Salt Lata.; Tht Friendly Hour club met at the horn Ray Stanton. Mrs. Lottie Daley was a special . guest s- .. Ju it in Salt Lake. Mr, and Jirs. J. M. Smith of d RIA MOW " IS THE TIME! OPEN-STOC- , i fffi i lit h ISa W Ik If k K 35-pie- ce 20-ye-ar SPECIAL FOR ONE WEEK. 15 10c SKAGGS CASH STORE Christmas Cards 50 ' ; 17 5c Christmas cards 35 Y" Sutton Tea & China Co. Pro West Center St. Mt Timpahogos -- Creamery Butter -- Pasturized Provo, Utah. Daily in Provo ade Ask Your Grocer r Magazine U Protection Creamery Company By placing your magazine subscriptions with this ij firm you are protected against the fraud which is so jii jjj 18 appetite and digestion, helps to keep i li teeth, clean and jjj breath sweet. lis Full of flavor that won't chew out. ! By STANLEY. LONG-LASTIN- G! I common when placed with a solicitor and it also provides work for one more Provo man. non-reside- nt Phone 313. Provo, Utah. Before you place another subscription, phone 15 and see what we have to offer. Everything being Have the PROVO SHOE REPAIRING COMPANY equal, we feel we are entitled to the business. Taylor Paper Co. Tear Stationer Rebuild your Ifs FXOfmilCAIJ A ffe Mot patkaac provides a area! tor fce wbcle Fresh Buttermilk Daily. Timpanogos III It's BENEFICIAL! Aids J aa esh - THE OLD HOME TOWN. J' T" Make 'your selections early. TJust to five you an idea of the beautiful assortment of .Cstmas goods we are carrying; in stock this year-w- e are listing below the different lines now in stock, ready for your inspection. FANCY CHINA Most complete line south of Salt Lake. CUT GLASS Popular prices. DLNNERWARE Dishes are very scarce this year. sets from. . .84.85 to SOO.OO ALUMINUM WARE We carry the famous guarantee Great Northern brand. SILVERWARE Rogers and Community. DOLLSFinest line of Imported Dolls in the city. This year we have for the first time a complete line of Toys. We invite your inspection. Buy early while our lines are complete. Remember, a small deposit will hold any article until Christmas. ' 16 LIVING LONG. From the point of. view of hygienethat may be good advice to anybody who feels that the ctiief business of life is to round out a century. But why should it be considered desirable to do so if it involves so much discomfort? Dean Swift, spending each successive anniversary of his birth in reading the chapter where Job curses the day on which he was born, is not an inspiring spectacle. But if we were to nccept- all the advice given us by hygienists life would become so burdensome that Dean Swift might be thought worthy of emulation. Mr. Chesterton says that the first generation brought up eugenically would abolish eugenics. put 'em over W d - Don't put things off if Le harder to get the money to spend- If all advertising were abruptly discontinued, the American standard of living would quickly drop to the levels of grandpa's day. Read the ads. They are a part of the news, telling the intimate story of the average American s inner desires. The real history of civilization is written in ads. Werk EL-H- . d Inter-mountai- Mercantile, association, spent Thanksgiving with his folks camidowt wltbiNr. a- italic Mrs. Sam Douglass ing in Salt Lake with, her sister. Mrs. Prank Wajkingshaw. Mr. and Mrs. S. E. Francom spent In Salt Lake, bringthe week-en- d ing home their daughter Miss Elva, and their neice, Miss Mamie Bliss. Ware ' spent Miss Chrystal Thanksgiving in Salt Lake. Mrs. Sam Boyle of Victor, Idaho; family Mr. and Mrs. Ed Berlin and chilThanksgiving. and Mrs. Kelly Johnson of Mr. and Mrs. William Omelia dren, Salt Lake, spent Thanksgiving la were Provo visitors Sunday. their mother, Mrs. M. Pavson with and Huish K. Mr. and Mrs. A. M.' Patten. Lin-doat family spent Thanksgiving Miss Aileen Dixon,, Miss Kathryn the guests of Mr. and Mrs. Anrouglass. Miss Jennie Reese, Albert drew Swenson.- came home for the weekMrs. M. G. Platten and son McClellan end, after witnessing the football George have returned, after an exgame in Salt Lake. tended visit In Tacoma, Wash, IjiMsp Ijratananck of Mama is Mr. and Mrs. A. R. JWilson enterMr. tained at a social Friday evening. visiting with his grandparents, .Mrs. Joseph Bingham. Tbe decorations were In accord- and Mr. and 'Mrs. Flint Dixon enterance with Thanksgiving. Guessing at a family dinner Thankstained furnished rook and games, "500," day. giving Mrs. Mr. and the entertainment, Miss Bessie Deeble of Salt Lake Karl P. Keeler, Mrs. W. C. i mwtndlna- - Thanksgiving vacation reAanos and Mrs. Will her mother, Mrs. William Gay. with 8 ceiving prizes. At o'clock dinner was served to Mrs. J. A. Clayton of rThe children and grandchildren at the home of Mr, and Salt Lake, Mrs. Frank Harris, Mrs. gathered Mrs. S. D. Moore Thanksgiving day Floyd Wilson, E. L. McConnick, R. for a family reunion. H. Clayton, Mr. and Mrs. M. J. Mr. and Mrs. R. A. Porter spent Mortenson, Mr. and Mrs. Will in Salt Lake, the iMcCleT-lan- , Thanksgiving C. W. Mrs. Mr. and Amos, Mr. Porter's mother. Mr. and Mrs. Lee R. Taylor, guests of Mr. and Mrs. Herman Tagge, Jr., Mr. and Mrs. P. C. Dixon, Mr. and Mr. and Mrs. Roy Downs of Salt and Mr. and B. Mrs. C. Cloward, Jr., and Mr. Mrs. Leonard Steinakert, ALWAYS ASK US FOR Mrs. Karl P. Keeler, and Mr. and Mrs. J. C. Ellsworth. Mrs. Wilson was assisted by her sisters, Mrs. Ed Patten and Mrs. L. V. Nebeker. BAKING POWBER n Ben Roe, manager of the Rodgers, Editor and Publisher. Moore. J. A. Owens, Business Manager. Mrs. Reid Persson entertained N. Gunnar Raamuson, City Editor. A. T. Harding, Circulation Manager. tbe ladies of the Swastika club Thursday afternoon. Terms of Subscription: Daily only, delivered by carrier, 3Q cents W. P. Carter of Eureka Is spend3.5u & month; by mail in I tab. county, $3 a year; outside the county, ing the week with his family In a cents a $3.50 hi and month, year by Sunday, carrier, Daily year; l a year. Sunday only, by Paygon. In advance; Daily and Sunday by uiaiJ Mr. and Mrs. J. S. McBeth ennail, 1 a year. dinner tertained at a SL C. ;: m Amos. - Leslie Moore, who SATURDAY. bare been living In Pennsylvania, came to Payaoo Thursday tor an 1911, at the postofflce, extended visit with Mr. Moore's parent, Mr. and Mrs. George B. - are the gneats of 1922- - old Sh oes 'S WSj. Grai dVIewGroccry W. M. NIELSON, Mgr. Provo River Bridge. Formerly A. H. Levitre. : Our motto "A satisfied customer or your money back."- GUARANTEE EVERY JOE WE USE FIRST CLASS VERY REASONABLE PRICES. Our Shop Is Open From 7 A. M. to 10 P. M. Try Once and See. - We have just installed a refrigerator carry a standard line of meats. and will "Tt)NYTrACOrPr6p. 127 N. University Ave- Phone - 418-J- . We carry a complete line of Groceries, Mill Feed, Flour, Automobile Accessories and Goodrich Tires t and Tubes-Independen- w 23 .35 Gas Independent Radio Medium Oil, quart Independent Radio Heavy Oil, quart AUNT SARAH PCABOOY TtXM CREDIT Fof? seLLINC, TICKETS FCX THE SllPPem TO BOVJ IH THE ..MCE ShCV WHEN TWC CVEUT WAi DUE To A SMAW We Have Everything You Need for Your Thanksgiving Dinner. T premium 30J PHONE - 769-R-- l. ; I Initial 115 ; . . . . . . . r End Point 429 De Not Wail! Yourself as an Xmas Gift Bust that Cold NOW As a Christmas Gift nothing equals the personal charm of a The Character of Our Funeral Service well-mad- e, photograph of yourself . OUR has been favorably commented on by every patron whom we have served. The invariable courtesv, desire to oblige, attention to unthought-o- f details, and quick grasp and appreciation of a patron's wishes have brought us to our present high position in the community. May we serve you ? Hatch Undertaking Co. Anson Hatch Lib well-mount- ed WORK IS BEYOND I i REPROACH Larson 5 Colombia Theater Bldg. Studio Provo, Utah. Instant relief. Every jar guaranteed or money back. Made and guaranteed by Bron-Cho-Lin- 221 Color 26 plus .87 per cent Doctor Negative (no acid) 95 per cent Hi Test Specifications 374 ....... h: For sale at B Provo Drug Co. M. Hatch BsBBBBCSBBBSaBBaSBS 284 406 is e. m I 25 per cent 62 per cent in Head, Throat and Chest with' Campbell's CAMPBELL'S PHARMACY Springville, Utah. I Conoco Gasoline Supo nor -- I Miiio 23c lor Dili fer Co. Sneirior I tervice Station , |