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Show CEC.M JANUARY WEDNESDAY, L)i 01 I DIXIESUNNEWS.COM - 5 LI FA "71 rir-,1 18, 2017 trti ril ril 3 ,j)PEO- Ell ccr.:1' ,'' il 111, - tt;,,, r,,q ri F r-',.1 ' , i, , - - ,,---- I : -- - ----, I I 7 1 4 ZI: .: 1 ; 0 - -- '. If i I --- i f f ... , i, -cc 1 o i ,f."1: , i, , 1 ,, ,,.....,........--.- .. .... ( ' ',,,. , .,., , ,.............. , , 1 r----- , ; o til P I 1 ..... ''.. ti --- L. l''' , ,.:......... . 1"-- f , ,7 l. i ,.... I 1: I: r' ; i - if '' 4.--,1 i i I The Los Angeles II 1 I --- -------- i i L A , !,' 7" i I r .". LA !' ' , i 4 ( ,..,.. I r tL 1 - i I , 1 5- ---- tif t r- - ye lo ig i I. r r, , '''.., o , - ,t , 't 1 ...,,, , Chargers organization revealed this as their new logo Thursday, which was received with much scrutiny. The Chargers announced that they would be moving the franchise to Los Angeles and join the Rams as the second franchise in the city. . :4 NATHAN FENNO BY INS . and teams that don't do well," said Marc Ganis, president and founder of the Chicago-base- d sports consulting firm Sports Corp. "Frankly, I have meaningful doubts about L.A. supporting two teams with sellouts unless both become very successful on the field." Victor Matheson, a sports economist at College of the Holy Cross in Massachusetts who has studied the NFL, was blunt. "L.A. isn't a risky market," he said. "But it becomes a risky market when you add a second team." The issue is attention, not population or money. Even for the nation's most popular league, standing out in a front-runne- When Dan Reeves moved the Rams from Cleveland Angeles in 1946, the to Los owner made a about his new prediction home. going to be the greatest professional football town in the country," Reeves said. Seventy-on- e years later, the boast about the nation's "It's I second-large- market st re- mains an open question. With an early-morni- announcement Thursday, the Chargers ended 56 seasons in San Diego and joined the Rams in L.A. After the NFL's absence from the region, two teams have returned in the space of 365 days to an area already crowded with college and professional sports options. Although the NFL has long been steadfast in its public belief that L.A. can support two teams, there is unease in private. Some in league circles believe the Chargers made a hasty decision to move. After the 21-ye- ar am 3 a!,, Ind fee Zac ) Is. t ill game NFL's lated of a that 'le et ed 4-1- second struggling team market already lost three franc') s;es. "L.A. has a well-earne- d reputation for being a comts munity that over-suppor- nzale! ajor ts in addition to USC teams isn't a given. and UCLA Rams the Although received more than 48,000 season-tickdeposits in the first 48 hours they were and available last year averaged 84,456 fans a the game at the Coliseum into faded excitement soon the dreary reality of a 2 season and an awkward divorce from coach Jeff Fisher. Television ratings drooped and empty seats were a familiar sight at the Coliseum by season's end. The one thing you can television ratings could saturate a under-suppor- sprawling, easily distracted region already loaded with professional baseball, basketball, hockey and soccer plunged this season, there is also concern the addition IMS rs never do in LA, rapper and filmmaker Ice Cube noted in his 2010 documentary on Al Davis and the Raiders, is lose. The Chargers, coming off a season, face an even steeper challenge. Founded in L.A. in 1960 before decamping for San Diego the following year, they must differentiate themselves from the Rams and build a mostly new season-tickbase. The team estimates 25 percent of its season-tickholders in San Diego came from Orange County and L.A., but they don't have the same long-terhistory in the region as the Rams when they returned last year after 21 seasons in St. Louis. When the Chargers' logo flashed on the big screen at Staples Center during the 5-- et et m game Saturday, the crowd booed. The Chargers didn't immediately have a total of how many refundable $100 season-tickdeposits the team has received in the first 48 hours since the move. "We know were going to have to fight our way into this market," Chargers President Dean Spanos said. "There's a tremendous amount of competition here. We believe we have to fight to gain the respect of the holdfans and season-tickers and people were doing business with. That's for Lakers-Clippe- rs et et sure. We have to do that by winning on the field." The underdog mentality is reflected in a slogan on the teams website detailing the relocation: "Fight for L.A." The teams, in essence, will be competing for the same fans and many of the same corporate sponsors as they try to carve out their share of L.A. "The NFL is essentially making a bet that the market is too big to fail," said Dand iel Etna, a New attorney who works with professional sports teams. "I'm not sure I'd want to be the guy who has to put the Thanksgiving turkey on the table by selling tickets for either of these teams." Added Ganis: "Teams that are successful don't relocate. Neither of these teams has shown in the past a great Now ability to market we have to see if they can change their way of doing business." n stadium The the Rams and Chargers will share in Inglewood when it's the completed in 2019 venue includes two home locker rooms and identical suites for each owner will go a long way toward determining the success of the league's return. At the project's groundbreaking in November, NFL Commissioner Roger Goodell called the project "transformational." big-tick- et York-base- $2.6-billio- Amy Trask, chief executive of the Raiders from 1997 to 2003, believes two teams playing in the stadium with a transparent roof will increase the value of naming rights, signage and other sponsorship deals at the venue. "The story is not going to be fully written in the next year or two," said Trask, currently an NFL analyst for CBS. "I believe we're going to have to wait until that building is open until we draw any final or sweeping consolations." Rams owner Stan Kroenke is financing the stadium, the e centerpiece of a and entertainment sports complex. The Chargers will pay $1 a year as a tenant n and contribute a NFL loan and the proceeds from the sale of personal seat licenses toward the construction. About of each team's revenue, however, comes from the national television contracts that are split equally among the league's 32 teams, something that's not subject to the fluctuations of game-da- y revenues or local sponsorship dollars. "That's a tremendous insurance policy for any team that moves into a new market," said Matheson, the sports economist. Davis pursued a stadium on the same site in 1995, but the deal collapsed and the Raiders moved to Oakland. In a subsequent lawsuit against the NFL, he faulted the leagues push for a second team at the building. "It would have been insane to have a team come in and start at the same time," Davis testified in 2001. "I'm not afraid of competition, but I think it was wrong." He added that he said to other owners: "What are you doing to us? I wouldn't do it in your cities." Trask recalled that the concern revolved around the terms under which a second team would share the planned stadium, not the broader issue of two teams playing there. If the stadium becomes a popular spot, she said, it'll statid out in the L.A. market's entertai- sail-shap- . 298-acr- under-constructi- $200-millio- nment-driven, culture. success in L.A., though, will need more than marketing pushes, bold slogans or even a stadium. The teams need to do something that hasn't come easily in recent years: win. "It'll be an attraction in and of itself," Ganis said of the venue. "Once it's no longer the newest, hottest toy, which could be a few years, what could happen basis? 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