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Show u Utah Power Plans I plans for residential light condi-, tioning in the form of advertising and sales helps, stressing the value of tin advertising support to the dealers. He stressed the cheapness of electric service, and the value of that service to users, pointing out some of the many ways in which light conditioning can be used to advantage in the home. He stated that an extensive program pro-gram of newspaper advertising in support of dealers would be used, augmented by radio and direcct mail advertising and window and store displays. He pointed out, also the value to dealers, of tying in with newspaper, advertising with their own ads. R. R. Rowell, division manager, and Harold Swift, division sales manager, pledged full support to dealers in carrying on the extensive exten-sive program outlined. Saks Program Plans for extensive sales activi-iies activi-iies for the fall season were pre. sented at a meeting held in Preston Pres-ton Monday, September 9, attended by the Dealer Sales Promotion organization or-ganization of the Utah Power & Light company. Speakers from the General Sales Department in Salt Lake were W. A. Huckinc, sales manager, J. H. Shaw, manager of commercial, sales and M. L. Cummings, adver Using and sales promotion mana. ger. Mr. Iluckins discussed the program, pro-gram, to he .conducted in coopera lion with local dealers, covering electric range and electric water beater sales. He pointed out the market opportunities and outlined the extensive assistance to be given giv-en dealers by the Power company in the form of advertising and sales promotion. He emphasized the low cost and value of electric cooking and electric water heating in the household. Mr. Shaw outlined the activities covering commercial lighting, and pointed out the opportunties to pi'ovide proper lighting for stores and industries as a means of increasing in-creasing business and employe efficiency. ef-ficiency. He also discussed sales helps to be furnished dealers with advertising support. Mr. Cummings presented the |