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Show MIND HYPNOTIZED BY SIGNS One Reason Why City Man Falla to Familiarize Himself With th Town's Landmarks. "Do you know why It Is so hard to keep landmarks In your head In th city these days?" asked the old-timer. old-timer. "It Is something that has bothered me a great deal. I can remember that up to ten or twenty years ago I never had any trouble remembering that on such and such a corner was a three-story three-story building with a wabbly tin cornice. On another corner was a yellow warehouse, etc. "But a fellow doesn't remember these things any more unless lie makes It a duty. I mean that the mind Is no longer Impressed photographically with the appearance of buildings or vacant lots. "The reason Is tUe advertising signs that assault the eye wherever one looks. The letters of the alphabet are so familiar to the eye that when we see a sign the eye at once begins tracing trac-ing the letters. This doesn't mean that we read all these slgnR. Our eye Is Just unconsciously nttracted to the familiar type and this type Is about all It sees on a building or a vacant lot. "I don't refer only to sign boards. The merchants nowadays, particularly the smaller merchants, fill their windows win-dows with signs of all descriptions. The names of the storeR are lettered all across buildings. The result Is we remember neither building nor sign." |