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Show PENNEY MANAGER PROPHESIES BUSY SUMMER IN HiLFORD "A close study of general condi-, condi-, tions throughout the country shows that the summer of this year is going ' to see a tremendous movement of : people all across the country on vacations, vaca-tions, or on trips which will decide. ' where new homes will be located, says M. II. Pool, manager of the J. C. Pen-; i ney Co., store. j "Tliere are more than 22,000,000 : motor cars in use.. The sales of the, early morths of this year have wit-; nessed new records. It is safe to sayj . that tho total, number of miles which will be covered by motorists every : week, from the opening up of Spring touring will' be 2,200,000,000.' This is a stupendous figure which Rives '. some idea of what store, keepers jn every city and town throughout the country may expect in the way of casual customers. "There are'" good roads leading everywhere. Automobile licenses from the most distant states will be teen in Milford and in every other city in the country during the next few months. "The owners of the cars will be stopping at local hotels or in local camp grounds. They will want supplies, sup-plies, clothing, food stuffs, amusements. amuse-ments. Two dollars per day per car will mean, $44,000,000 a day which these motorists will spend for things other than oil and gasoline. "The money which the local mer- ! chant will get out of this enormous j amount will be dependent upon the J appearance he makes through his j store. The amount which will come ' to each town and city depends upon how attractive that town makes it-; it-; self to the motorist, t "Scores of new cars with new peo-' peo-' pie will pass down the streets of this city every day. Every merchant in town should be prepared to do his share of the business these cars will represent. "Advertising in the local newspaper will be a great help. Nearly every motorist buys a newspaper to see what is going on . Advertising will tell them what is going on in a business busi-ness way. "Attention to local programs which will make the town attractive to the motorist, and to local dress up of stores which wiil make them attractive attrac-tive to the traveler, will all do their part. "This is the time of the year when the amount of extra business every merchant may do is entirely up to him and the efforts which he puts forward for-ward to make his place of business attractive at-tractive to the stranger who is in town." |