Show WELCOME VISITOR YOU VISITOR YOU COMING BACK BAC July was Welcome Visitor month in Utah It willbe will willbe willbe be interesting to check the figures when they are all in to see see whether or not a wide state-wide drive to increase the volume of visitor spending was successful ful It is entirely possible that the effort to make the visitor welcome for fol the purpose of fattening the roll bank-roll might backfire That business shake hand is u usually pretty petty clammy Makes you wonder what's in the other hand harLd N itis It is ou our conviction that tourists who are made to feel welcome and among friends will automatically stay l longer enter come conle back sooner and send their friends here often- often er If we deliberately set out to make more off the tourists this year it cant can't help but show Tourists arent aren't dumb Weve We've been tourists ourselves and we can cite you several communities which we shun as the plague Je simply because they t treat eat tourists as country bumpkins straying down carnival row The overwhelming greedy desire to get rich off the tourists shows through We travel each week over some of the busiest highways highways high high- ways ways in Utah Number 30 Number 40 and Number connecting the two carry thousands of tourist cars each summer and it has been our privilege to interview scores of the occupants of these They pull off the road to admire the view and we pull off and venture conversation They stop at an inter inter- intersection intersection section and study the map and we stop and say I live here Can I 1 help Almost invariably we can And from there its it's simple to mention two or three little side side- trips which they must n not t miss history concerning the neighborhood answers to a dozen doen queries We think they appreciate the gesture It is a sad fact but true that people who have been to Salt Lake City often mention the high prices Tourists en route to Salt Lake City sometimes mention the fact th they y have been warned by friends of gouging in the capital city Tremendous appeal of the city prevents it from being ostracized W Were cre going to see Salt Lake City and its I fabulous temple but we wont won't stay any longer than u we weha e ha have M ia r att we dont All AU we know is what dozens of to tourists r remark to a country bo boy boyon on the highway It has been our experience that Utah people are the friendliest folks in the world It seems to us that a combination comb combination com com- b n tion of this native natie friendliness unsurpassed scenery andrich and andrich andrich rich history will bring in the tourist dollars much better than a studied effort at merchandising They will stay they will be back they'll bring their friends friends if i we tle will ill but be ourselves I |